India’s fastest growing kids fashion brand Hopscotch made a stylish debut at the Delhi Times Fashion Week this weekend. Adding a delightful twist to the fashion-packed extravaganza at the Roseate House, Aerocity, Hopscotch stole the show with its refreshing Summer’19 collection. This first ever kids fashion showcase at DTFW saw kids adorn the ramp with two Hopscotch summer ready ranges, namely Resort-Ready and the glamorous Dress Me Up. Launching about 500 new styles daily on their website, Hopscotch is trailblazing the Indian kids fashion space by offering the latest trends at an unbeatable value.
Hopscotch’s Summer ’19 collection looked promising and playful. Mini fashionistas walked the ramp in their comfy, trendy and playful fashion looks. Every look was uber stylish and fit for all occasions whether it is a cool breezy day at the beach or a classy evening garden party. Boxed in 2 mini sets, first to walk the ramp was the ‘Resort-Ready’ range with apparels that are ideal for casual days at the beach or a sunny road trip. Next was the ‘Dress Me Up’ collection, with fancy party dresses, tuxedo jackets and suits to take your little fashionista from the beach to a glammed up garden party.
Talking about the collection, Anusha Mahalingam, Head of Merchandising, Hopscotch says, “As India’s largest online fashion brand, our constant endeavor to innovate and deliver the best of kids fashion from the world to Indian mothers. With our varied product we range, we have ensured we have the best styles available for kids at all stages of childhood and for all milestones.Our summer collection’19 is a well curated fun-loving and free-spirited collection with a splash of summery colors. With the launch of this collection, our aim is to make every moment a stylish #HopscotchMoment”.
Closing the show were Indian actress and mother Isha Koppikar and her five year old daughter Rianna. Dressed in custom made gowns, the mother daughter duo outshined the ramp with their cute demeanor walking down the ramp hand in hand. She says, “The new Hopscotch Summer’19 collection has been thoughtfully curated so that parents like me are able to find accessible clothing at such unbeatable prices making Hopscotch my first choice when choosing stylish clothing for Rianna.”
The kids’ fashion market is expected to reach $14B by 2022. Hopscotch leads the kids fashion space by providing customers with an unbeatable value proposition. They launch 300x more styles than traditional retailers, which is 120,000 styles per year – offering consumers abundant variety coupled with the latest trends in kids fashion. Staying ahead of its game in the kids fashion space, Hopscotch is the first kids brand to have partnered with the Delhi Times Fashion Week.