Mumbai January 11th, 2019 : Mahindra & Mahindra Ltd. (M&M), a part of the US $20.7 billion Mahindra Group, today hosted its customers from across India in a Meet & Greet Session with Bollywood Star Manoj Bajpai in Mumbai to celebrate the successful sale of 1lakh Jeeto trucks.
In a unique event, Mahindra concluded the campaign“AapkaAabhaar, Ek Lakh Baar” with 12,000 Jeeto customers across India participating and winning a chance to meet the Jeeto’scelebrity brand ambassador Manoj Bajpai. The contest received an overwhelming response and the winners were felicitated at this event.
Launched in June 2015, the Jeeto Load is the first ever product in its category with a modular range of eight mini-trucks to cater to the varied needs of the sub 1 tone load segment customers.The diesel variant of the Jeeto is available in S, L & X series and caters to 3-wheeler, micro-truck and mini-truck customers. The Jeeto is available in a CNG powered version as well.
The Jeeto has been designed for refined performance and delivers fuel efficiency of up to 33.4 km/l, which is the best in its segment. Jeeto is also quite popular in the e-commerce industry, Swacch Bharat Mission & other captive segments.
All these along with strong customer testimonials have resulted in Jeeto being awarded the Apollo CV of the Year Award. Going beyond the product’s performance, Jeeto also features in the ‘Make in Telangana’ video and has received an excellent response from e-commerce and captive customers.